Social Media Strategist, Email Marketer and Brand Enthusiast
Case Analysis on a candle company- The Candle Pour
Check out the documents for details!
Project Overview
The project focuses on exploring the brand experience created by The Candle Pour which is more than just a candle-making company. This analysis focuses on how it differentiates itself from its competitors by creating a memorable and enjoyable experience. The core of this paper was to understand their brand elements and how customers perceive their brand using social media.
Skills Learnt:
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Brand Development:
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Mastery in creating a brand identity that goes beyond the product, emphasizing the overall experience.
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Skill in using colors, symbols, and ambiance to convey a specific brand image.
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Customer Perception Analysis:
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Ability to analyze and interpret customer reviews for insights into brand perception.
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Skills in responding to customer feedback and managing online reputation.
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Social Media Strategy:
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Competence in developing and implementing a social media strategy across multiple platforms.
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Understanding of content types (posts, reels, stories) and their impact on engagement.
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Market Analysis and Recommendations:
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Competency in analyzing competitors and recommending strategic actions for brand improvement.
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Proficiency in identifying opportunities for brand extension (wax face masks) and partnerships (influencer marketing).
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Advertising and Promotion:
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Knowledge in advertising on Instagram, including Shopping Ads and utilizing the Instagram Explore tab for product promotion.
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Skills in leveraging social media for brand awareness and attracting new customers.
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