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CHARGE: Co-Creating 
Brand Syle Guide 

Check out the document for details!! 

Project Overview 

The style guide is a comprehensive brand document to articulate CHARGE: Co-Creating's mission, values, and visual elements. It established guidelines to maintain a consistent brand voice and visual identity across all communication channels. It is equipped with the tools and resources needed to understand and embody the CHARGE brand.

Skills Learnt:

  • Brand Strategy: Developed a strategic approach to articulate and communicate the brand's unique identity.

  • Design Thinking: Applied design thinking principles to create visual elements that align with the brand's values and resonate with the target audience.

  • Collaboration: Worked collaboratively with the CHARGE: Co-Creating team to ensure their vision was accurately represented in the brand document.

  • Content Creation: Crafted compelling and engaging content, including email templates and brand messaging, to effectively communicate with stakeholders.

  • Project Management: Effectively managed the project, including timelines, feedback loops, and iterative design processes.

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© 2023 by Harika Rudraraju

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