Social Media Strategist, Email Marketer and Brand Enthusiast
How Social Media Marketing and Word-of-mouth Influence the Buying Behavior of Consumers in The Indian Fashion Industry?
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Project Overview
The project aimed to explore the impact of social media and word-of-mouth on consumer buying behavior within the Indian fashion industry. Recognizing the transformative effect of social media on communication and purchasing patterns, the research sought to uncover how fashion designers utilize these platforms to influence customer decisions.
Skills Learnt:
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Research Methodology - Developed skills in both qualitative and quantitative research methodologies, including conducting interviews and designing and analyzing questionnaires.
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Data Analysis: Gained proficiency in analyzing both qualitative and quantitative data to draw meaningful conclusions and insights.
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Communication Skills: Improved communication skills through the synthesis and presentation of research findings, both in written and potentially oral formats.
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Industry Understanding: Acquired a deep understanding of the dynamics of the Indian fashion industry and the role of social media in shaping consumer behavior.
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Strategic Thinking: Developed strategic thinking by understanding how designers strategically choose between social media marketing and word-of-mouth based on their industry presence.