Social Media Strategist, Email Marketer and Brand Enthusiast
Education & Career
Education
MBA in Marketing
University of Tampa, Florida, USA
2021-2023
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I earned HubSpot certifications in pivotal digital marketing areas, equipping me with technical expertise.
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The case analysis of "Candle Pour" underscored my proficiency in scrutinizing social media practices and branding strategies.
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During the "Business Research Methods" course, my soft skills in research and analysis were sharpened as I conducted surveys and led focus groups for "Vacayou," aiming to enhance wellness travel accessibility.
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In the "Strategic Marketing Analysis" course, I demonstrated my creative flair by developing a new product and marketing plan, focusing on customer value for the USA and Indian markets.
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I analyzed the whiskey industry illustrating my aptitude for making recommendations to augment sales and customer engagement.
Master's in Management (Marketing)
University of Bristol, United Kingdom
2018-2019
During my dissertation, I sharpened both qualitative and quantitative research skills while exploring the transformative impact of social media on the fashion industry's dynamics and consumer behavior. Through a blend of interviews and questionnaires, I proficiently collected and analyzed data, unveiling the significant role social media marketing and word-of-mouth play in influencing consumer choices within the Indian fashion Industry.
Bachelor's of Business Administration
ICFAI Business School, India.
2015-2018
During my bachelor's, I had a wonderful opportunity to work as a marketing intern with Zomato Media PVT. LTD a food delivery company. I was involved in organizing meetings with restaurant owners, helping them with paper work and negotiating terms to make sure both Zomato and the restaurants benefit. This experience improved my negotiation and customer service skills.
Marketing Experience
American Marketing Association UT
August '23- Current
CHARGE: Co-Creating, USA
Advisory Board Memeber & Project Mananger
January '23- Current
A non-profit organization that provides business consulting for underserved entrepreneurs.
Educaid Me, India
January '23- Current
A non-profit organization that provides mentorship and guidance to the lesser fortunate students.
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Successfully increased post-event survey email open rate by 25%, resulting in a higher response rate and valuable feedback for future events.
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Revamped Monday Newsletter email design, leading to a 20% increase in click-through rate and a more engaging user experience.
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Led the development of a brand document resulting in a 20% increase in brand awareness and a cohesive brand identity across channels.
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Empowered undergraduate interns to craft effective business plans, resulting in their successful implementation in real-world scenarios.
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Successfully managed 3 projects with aspiring entrepreneurs, resulting in a 100% satisfaction rate.
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Developed an innovative Digital Marketing plan that increased website traffic by 15% and boosted brand awareness for the organization.
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Created a website that optimized SEO and increased organic traffic by 30%.
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Implementing an Instagram strategy with a goal of 15% growth in brand awareness and 25% increase in engagement.
Beams & Columns, India
Marketing & Sales Intern
January - October '20
Real estate and property developers
Laundra Dry Cleaning & Laundry, U.K.
Marketing Intern
September - November '19
Laundry and Dry cleaning company
Zomato Media PVT. LTD, India
Marketing & Sales Intern
May - June '17
Restaurant aggregator and food delivery company
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Increased customer acquisition by 20% by researching and utilizing the most effective platforms for advertising.
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Boosted brand recognition and customer interaction through a 25% growth in Instagram and Facebook following within 6 months.
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Maximized lead reach by 15% by analyzing quality and targeting top-performing platforms.
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Drove sales growth by 5% by utilizing effective sales techniques and developing strong relationships with clients.
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Generated 10% more store footfall by identifying and targeting new market segments.
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Formulated & implemented marketing activities like spreading awareness via social media to attract the target market.
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Ensuring timely delivery of laundered garments, increasing customer satisfaction by 25%.
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Successfully scheduled and conducted 30+ meetings with restaurant owners to sign them up for the newly launched online delivery service within 3 months.
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Onboarded and negotiated margins with 50 restaurants, achieving a 95% negotiation success rate.
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Managed and resolved customer queries promptly, achieving a 20% reduction in response time and enhancing overall customer satisfaction.
Leadership & Campus Experience
Office of Student Accessibility &
Academic Support
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Conducted interviews for 20+ students, and managed 52 student employees, increasing team productivity by 30%.
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Demonstrated strong organization and time-management skills by managing emails and inquiries daily and creating an effective tutoring schedule.
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Streamlined peer staff availability updates in Navigate, resulting in a 20% decrease in scheduling errors and better customer satisfaction.
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Conducted thorough evaluations of peer tutors, leading to an improvement in student retention and academic success.
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Transformed front desk team into top-performing staff, leading to a 20% decrease in wait times and improved service quality.
Graduate Student Woker
January - August '23
University of Tampa
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Assisted the College of Business and its Economics professors.
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Managed Economics classes for undergraduate students.
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Evaluated Undergraduate papers and managed blackboard.
Graduate Assistant
2021-2023
University of Bristol, U.K
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Certified with BRISTOL PLUS AWARD - an employability award that included undertaking 50+ hours of work experience, and attending various skills workshops.