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Portfolio 

CHARGE: Co-creating - Brand Style Guide
The art of brand articulation and strategic visual communication [2023]

Discover the creation of a powerful style guide.

Examine:

  • Design thinking 

  • Content creation

  • Brand strategy

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Strategic Analysis Program: TakeOut Button
Unlock the secrets of successful business navigation and growth [2023 - Group Project]

Embark on a journey through TakeOut Button's strategic landscape.
Gain insights into:

  • Industry dynamics

  • Strategic analyses

  • Communication prowess

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Comprehensive Analysis of Candle Pour
Unveiling the Unique Brand Experience [2023]

Explore how this project goes beyond candles.
Delving into:

  • Brand Mastery

  • Customer perception analysis

  • Social media strategy

  • Market analysis 

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Digital Brand Marketing Plan: Educaid me 
A gateway to Strategic Branding Brilliance [2023]

A roadmap to unlock the power of impactful educational support.
Uncover :

  • Strategic planning 

  • Brand development 

  • Digital marketing skills

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Business Research Methods: Review Monitoring 
Transforming consumer feedback into marketing brilliance [2022]

Dive into the world of user-generated content analysis. 
Explore the art of:

  • Review analysis

  • Platform utilization

  • Text analytics 

  • Business perspectives

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Product Deconstruction: The Ordinary and COSRX
Unveiling Skincare Showdown [2022]

Decoding the secrets behind successful skincare marketing strategies.
Gain insights into: 

  • Consumer research 

  • Comparative evaluation 

  • Survey design 

  • Brand & Data analysis 

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Vacayou: Decoding Decision Dilemmas

Mastering business research methods & decision making dilemmas [2022- Group project]

Dive into the managerial and marketing challenges. 
Delving into:

  • ​Problem definition 

  • Hypothesis formulation

  • Survey design ​

  • Project Management 

  • Focus group facilitation 

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Analysis: Hypothetical Product - ThermoFlex
The art and science of strategic marketing
[2022- Group Project]

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Embark the development of a comprehensive marketing plan.
Examine: 

  • Market analysis 

  • Product development

  • Pricing strategy

  • Creative content

  • Commercials  

Whiskey Wisdome: Unraveling the Spirits Industry
Gateway to strategic marketing solutions [2022]

Explore the challenges faced by the American Whiskey Industry.
Gain insights into:

  • Global market understanding 

  • Consumer behavior

  • Industry analysis 

  • Problem-solving 

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Decoding Fashion's Social Impact - Dissertation
Interplay between social media and consumer choices in the Indian fashion landscape [2019]

Uncovering the influence of social media and word of mouth on consumer behavior.
Examine:

  • Research Methodology 

  • Data analysis 

  • Industry understanding 

  • Strategic thinking

  • LinkedIn
  • Instagram

© 2023 by Harika Rudraraju

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