Project Overview 

The project aimed to conduct a comprehensive analysis of two skincare brands, The Ordinary and COSRX, focusing on their product positioning and promotional strategies. It focuses on how the consumers perceive the brands, examining the alignment between the brand positioning and consumer views. It explores similarities and differences in communication strategies and product positioning. Surveys are conducted to analyze consumer preferences, decision-making factors, and brand preferences. Finally, conclusions are drawn based on the analysis and strategic recommendations for both brands are provided.  

​​​

Skills Learnt:

• Brand Analysis: Developed skills in analyzing skincare brands, understanding their market positioning, and evaluating their promotional strategies.

• Consumer Research: Acquired proficiency in designing and conducting surveys to gather qualitative data on consumer perceptions and preferences.

• Comparative Evaluation: Enhanced the ability to compare and contrast different brands, identifying strengths and weaknesses in their strategies.

• Survey Design: Designed a survey by creating a structured set of questions to gather quantitative data from a broader audience.

• Data Analysis:  Utilized data analysis techniques to draw meaningful insights from survey responses and consumer feedback.

• Strategic Recommendations:  Developed the skill to provide actionable recommendations for brand improvement and growth based on the analysis of consumer perceptions and market trends.