Social Media Strategist, Email Marketer and Brand Enthusiast
Business Review Methods -
Review Monitoring
Check out the documents for details!
Project Overview
The project aimed to leverage user-generated content (UGC), particularly product reviews and Q&A, to extract valuable insights for marketing research. Through a multi-step process involving manual review audits and the utilization of ReviewMonitoring.com, the project aimed to provide hands-on experience in analyzing consumer sentiments, identifying trends, and generating actionable takeaways. The objective was to empower students to understand and apply text analytics to enhance marketing strategies, product development, and overall decision-making processes based on consumer feedback.
Skills Learnt:
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Review Analysis: Developed skills in manually reviewing and analyzing product reviews, identifying key patterns, concerns, and opportunities for improvement.
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Platform Utilization: Acquired proficiency in using ReviewMonitoring.com, understanding its features, and leveraging its capabilities for automated review collection and analysis.
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Text Analytics Knowledge: Gained understanding and practical application of text analytics concepts, including transforming unstructured text into structured data for meaningful insights.
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Business Perspective: Applied a business perspective to review data, considering implications for product design, development, advertising, and target market identification.
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Perception Matrix Analysis: Implemented Perception Matrix analysis, incorporating positive and negative drivers to understand perceived aspects of products.