Social Media Strategist, Email Marketer and Brand Enthusiast
Strategic Analysis Program:
TakeOut Button
Check out the document for details!
Project Overview
The project aimed to conduct an in-depth examination of TakeOut Button to understand its current state, industry positioning, and strategic direction. It explored potential growth areas, focusing on delivery improvement, increased profitability, lead generation, and enhanced customer engagement. It developed a comprehensive strategic roadmap for TakeOut Button, emphasizing scalability beyond the Tampa Bay area.
Skills Learnt:
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Strategic Analysis: Gained proficiency in conducting comprehensive strategic analyses, and integrating internal and external factors.
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Industry Understanding: Acquired insights into the food ordering technology industry, including economic traits, competitive forces, and key success factors.
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Strategic Recommendations: Developed skills in formulating actionable recommendations, leveraging SWOT analysis and strategic alignment assessments.
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Communication Skills: Enhanced communication skills by presenting findings and recommendations in a clear, structured report format.
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Strategic Planning: Developed the ability to create a strategic roadmap for a business, emphasizing growth and scalability.
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Project Management: Effectively managed the project, including timelines, feedback loops, and iterative design processes.