Social Media Strategist, Email Marketer and Brand Enthusiast
Strategic Marketing Analysis -
Hypothetical Product: ThermoFlex
Check Out the document for more details!
Project Overview
The goal of the project was to develop a comprehensive marketing plan for a hypothetical product, focusing on the core elements of the marketing mix: Product, Promotion, Placement and Pricing. The project aimed to demonstrate a deep understanding of strategic marketing concepts and their practical application in creating a successful marketing campaign.
Skills Learnt:
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Market Analysis: Through product forecasting, budgeting and break-even analysis, I honed my skills in market analysis and financial planning.
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Strategic Marketing: Gained deep understanding of strategic marketing principles and their application in real world scenarios.
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Product Development: Conceptualized and designed a compelling hypothetical product, considering market needs and preferences.
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Pricing strategy: Implemented a well researched pricing strategy by considering market dynamics, competition and value.
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Creative Content Development: Crafting captivating advertising videos demonstrated my ability to create compelling and visually appealing content. Proficient in video editing software like iMovie.
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Scriptwriting and Storytelling: Compelled scripts and structured commercials to covey the value proposition and engage the audience.
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Brand Alignment: Aligned all four commercials with the overall brand identity and positioned the product in two different markets.