Social Media Strategist, Email Marketer and Brand Enthusiast

Business Research Methods -
Vacayou
Project Overview
The primary goal of the project was to apply business research methods to analyze a local startup, Vacayou, focusing on managerial decision and marketing research problems. The team aimed to provide insights into whether Vacayou should offer local/regional wellness vacations to enhance fiscal accessibility. The marketing research problem involved determining the willingness of working-age adults to pay for wellness vacations annually.
Skills Learnt:
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Problem Definition: Developed the ability to clearly articulate and define the problem or question that the research aims to address. It included understanding the scope, context, and specific elements of the issue at hand.
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Hypothesis Formulation: Developed the skill to formulate hypothesis that involved creating testable statements or predictions based on my existing knowledge or assumptions, which guided the research process.
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Focus Group Facilitation: Facilitated a focus group that involved moderating a discussion among a group of participants to gather qualitative insights and opinions.
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Survey Design: Designed a survey by creating a structured set of questions to gather quantitative data from a broader audience.
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Data Analysis: Analyzed data processing and interpreting collected data to draw meaningful conclusions and insights.
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Project Management: Effectively managed the project, ensured research process was well aligned with the overall goals and objectives of the project.