Project Overview 

The primary goal of the project was to address challenges faced by the American Whiskey industry despite its current popularity. The project aimed to analyze the industry's dynamics, identify key problems, and propose strategic alternatives for sustainable growth.

Skills Learnt:

• Industry Analysis: Understanding key players, trends, and dynamics of the alcohol and Whiskey industry.

• Problem-Solving: Identifying and defining challenges within a specific industry context.

• Strategic Thinking: Developing alternative strategic approaches to address identified problems.

• Communication Skills: Effectively communicating findings, recommendations, and strategic alternatives in a coherent manner.

• Implementation Planning: Developing practical and actionable plans for the implementation of strategic alternatives.

• Global Market Understanding: Recognizing the global demand for American Whiskey and its impact on the industry.

• Consumer Behavior Analysis: Analyzing shifts in consumer preferences and their impact on the industry.